Being an entrepreneur you should always be informed about people’s choice like where they comes together, like at some online or offline community center before planning any marketing strategy for startup business because it is all about reaching at customers door step who really needs your product or service but now the same customer is changed and became very versatile in nature and it’s tough to follow their foots because they don’t leaves any foot mark in the way with the help of latest technology.
Before launch you should have sure about your product and problem solving ability of the product if you are really serious about leveraging the market and making a brand after the very first launch.
Still looking for business ideas ? then read my earlier article that was all about popular home based businesses.
If your product is pass on your measurement units then all will be well and the company will show increase in profit after some time, until you makes it possible to grab the target market and make them loyal towards your product or services in between the customers who are dealing the same market from years but your offering is now surpassing their creation level.
Oh you already made it all clear then move on and prepare for a pre-launch and then launch using the methods below and keep reading to understand how you can easily find your customer at their community center by using the latest technology and medium of web.
Be Innovative, do Attractive Pre-launch & Launch !
If you are a person keeps updated yourself with the latest news then surely have seen many tech company news about their product and unofficial pictures revealed from unknown sources might be well planned marketing strategy for startup of their brand new product to grab the media attention.
Innovative launch ideas :-
- Pre-Launch - Reveling your product pictures or features before launch to help the community to do discussion over the same and taking note from best of comments what can help in improving your product launch.
- Free Giveaway - For collecting customers feedback you have to offer your product and services for free in beginning because no one prefer to buy a whole new product or service introduced by the beginner in an industry where well-known players are highly active and influenced.
- Door to Door Visit - Hire youngster and tell them to collect customers feedback after giving them a piece for free, remember those visiting employees don’t have to sell or the people will ignore them and your campaign will fail.
Television ads, F.M advertisements and Billboards will not work for your business startup because they don’t target your base customers and hence you should be aware as well as creative during planning your advertisement campaign and that’s the only reason your company will survive in this competitive market.
Now your customer use to buy online !
If you know that your customer likes to buy online and it is going to be most popular in coming years due to heavy demand in Smartphones and tablet PC’s then why not increase your business marketing efforts online from now a days and understand your potential customers around the globe.
For targeting your customers online :-
- Have a website
- Have a mobile version of your site
- Do blogging for getting in regular touch with customers
- Use SEO for inviting customers who is searching for your offerings
- Advertise on mobile
- Advertise on social networking sites
- Hold giveaways and offers for your customers online
- Create an e-commerce site and collect online orders
- Do keep up your customer support system
- Sponsor blog expo to help bloggers write about your company
Marketing strategy for startup business should never have any perspective of sells but always target in solving people’s need from your product or service.